Change

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CHANGE is a program playing into the collective mindset that people ‘tip’ at coffeestands. However, employees at those stands run by Housing and Food Services at the University of Washington are not allowed to collect tips because they are state employees. Change is an opportunity to capture that money for student scholarships for the Husky Pride Fund. The project was started by Sam Al-Khoury after much discussion with Kim Bogart-Johnson of Development.

Contents

The Jars

The acrylic containers used to collect change (hereafter referred to as ‘jars’) have been obtained via the University Book Store three times now (5 in February 2007, 7 in April 2007, and 41 in December 2007). Bryan Pearce and Heather MacCoy assisted all three times, and Trevor Peterson assisted in December of 2007. The jars are actually purchased by the Book Store from Tap’s Plastics for $31.99 each, plus tax. They are keyed as HFS requested. The first time, the jars were paid for by the Book Store to help us get the program off the ground. The second time, the Book Store paid for half while GPSS paid for the other half via Yutaka Jono. This is when we added the logos for the Book Store and GPSS on the jar signage. The third time, the Book Store paid for half, GPSS paid for a portion with Development paying for the rest, via Paul Rucker.

The Signage

The signage in the jars was originally created by Sam Al-Khoury in Adobe Photoshop. The signs were printed at the time using HUB Graphics, which laminated them also. For the second and third generation of jars, Emily Elizabeth Carlton has modified and updated the signage. I don’t know who does the laminating or assembling there. The front is the ask for change, the sides rep the Husky Pride Fund and the Husky Tee, and the back provides instructions to the employees on how to deal with the money each day.

Operation

The original pitch to HFS for the program was made (over 2 or 3 meetings) to Paul Brown, Vennie Gore, Deborah Costar, Carol Cooper and Storm Hodge. In terms of actual operation of the program, Storm was the point person on HFS’s side, where Sam Al-Khoury was the point person on ASUW’s side. HFS originally asked for ASUW students to pick up the money, but it was eventually decided that that would take too large of commitment from volunteers. It was then decided that it could fit fairly seamlessly into HFS’s current operation; they would count the money daily, along with their regular register receipts. Money from the jars would be put into a special cash bag for ASUW by cashiers at the end of the night, then put into the safe. Money from the safe would be picked up by armored transport in the morning, then be counted by the HFS cash office. The count was then sent to Sam Al-Khoury and Rene Singleton, along with Kim Johnson-Bogart via email every day. Sam Al-Khoury kept an Excel spreadsheet with each day’s take. He was assisted in this by Phuong Nguyen, assistant to the Vice President and Personnel Director 2007-2008 The program was piloted at Etc. in the Husky Den at the HUB in April 2007. After promising numbers, it was expanded to more main campus café locations. It was later expanded to all HFS operations and individual registers, including those that don’t necessarily supply coffee.

Advertising

An attempt was made at large scale advertising. A large poster was developed and printed by HUB graphics and posted in the HUB for several weeks. Some pictures were taken with President Emmert wearing the Husky Tee, which would have promoted the Husky Pride Fund in general as part of a poster campaign. No poster was ever created. The only other form of promotion was by word-of-mouth, especially in Senate, RHSA, and the ASUW Board Meetings.

Maintenance

Several jars were broken or damaged in the 16 months or so of the program and needed to be replaced. Emily Carleton printed new signage and updated once or twice as new needs developed for the jars. There were several instances where employees were not properly trained in how to put the jars out or what they were for, and needed to be given some basic information.

Other Thoughts

There is great opportunity for growth in the Change program. More advertising can be done, which would greatly increase donations. Very little advertising has been done thus far, and yet a very impressive amount of money has been raised for such a passive program. Also, now that HFS is making a move toward accepting debit and credit cards, as well as Husky Cards, there could be a way for patrons to ask to donate an additional amount of money directly to the Husky Pride Fund. This would allow non-cash donations to the fund at the point of sale. The only other vehicle to do this currently is through the UW Foundation Website (www.uwfoundation.org)

People

Paul F Brown 206 543-2430 Former Director, HFS pfbrown@u.washington.edu

Vennie Gore Former Assistant Director, HFS

Deborah J. Costar 206 543-2156 Acting Director, HFS (Former Assistant Director) dcostar@u.washington.edu

Kim Johnson-Bogart Associate Director

Carol Cooper 206 543-2438 Business Manager, HFS cooperac@u.washington.edu

Storm Hodge 206 571-1974 Acting Assistant Director Dining Services, HFS storm1@u.washington.edu

Emily Elizabeth Carleton 206 543-2430 Communications Specialist, HFS eec3@u.washington.edu

Bryan Pearce Chief Executive Officer, University Book Store (206) 545-4392 bdpearce@u.washington.edu

Heather MacCoy Former Director of Merchandising and Marketing, University Book Store

Trevor Peterson Director of Operations, University Book Store (206) 634-3400, extension 316 trevorpe@u.washington.edu

Yutaka Jono GPSS Secretary (2006-2009) (206) 543-8576

Paul Rucker Paul Rucker; (206) 685-9223, (206) 543-0540 Director of Alumni Relations and Programs, University of Washington Alumni Association Assistant Vice President for Constituent Relations, Office of Development and Alumni Relations prucker@u.washington.edu

Sam E Al-Khoury Director of Community Relations (2006-2007) Vice President (2007-2008) sea2@u.washington.edu

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