Tyler J. Dockins
Presidential Election Platform
Director of Programming
The following was written by Tyler Dockins:
Committees & Liaison Responsibilities
Technically, the ASUW Director of Programming is supposed to serve as chair to the Publicity & Programming, Arts & Entertainment (A&E), and Campus Crime Prevention committees. Unfortunately, most of these committees do not fully realize their entire potential. The A&E Commitee is almost non-existent because the ASUW has an entire A&E Office that is almost completely autonomous. Major consultation only occurs when events are rather large scale. The only substantive item to come out of the Campus Crime Prevention Committee is the ASUW Nightwalk program where the commitee puts together a short publication highlighting lighting issues and so forth on campus. As for the Publicity & Programming Committee, this committee has almost been made obsolete because of the creation of a Public Relations Coordinator. This committee could be fairly effectual; however, it finds itself at a lower priority level due to the impor
It is important to determing quarterly and yearly goals with each particular entity that the Director of Programming serves as a Liasion to. Ultimately, it should be stressed that the organization and Director discuss roles, responsibilities and where they can support each other. Additionally, a constant dialogue involving sending out Board Reports, BOD Agendas, BOD minutes & meetings once every two weeks are critical to keep an understanding of what is going on. Also stress that each entitiy/program send updated information on their current happenings to keep them posted their activities.
Homecoming has always been a challenge within the last few years because of limited resources to the ASUW. With the 2006-2007 school year the Director of Programming had no existing budget for general Homecoming activities. Thus, co-sponsors had to be aggressively pursued. Often times, this includes RHSA, IFC, Panhellenic, HFS, ASUW A&E, OMA, OVPSL, the Daily and primarily the UW Alumni Association. Depending on the year, co-sponsors may differ. Ultimately, it is important to stress that the process begins early and that the communication is clear between all involved parties. The best situation may be to have each organization focus on one or two aspects/events of Homecoming and focus on doing them well. Delegation and simplicity is the key.
Promotional materials are imperative in all advertising efforts for the Homecoming festivities. In the 2006-2007 Homecoming, the ASUW, RHSA, IFC and Panhellenic organizations all came together with the UW Alumni Association to conceptualize the images that would be used for Homecoming. It was agreed upon by a majority of the parties that we wanted to capture the spirit of a traditional homecoming that usually rallied around football, but it was also stressed that we should stay away from a Homecoming that solely centered on the football team. The final images incorporated the collegiate and scholastic nature of the University of Washington. We felt that we have had a number of major academic achievements and we wanted to showcase that. The images can be found below.
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Homecoming Dawgsled Competition
The overall goal of the Homecoming Dawgsled Competition was to incorporate some activity that helped build a sense of community on the UW campus, while ensuring that there was more widescale participation across different groups on campus. Traditionally within the past few years, the ASUW has experienced the organization of competive events between the IFC/Panhellenic organizations and the RHSA, or other forms of class competitions.
The concept of the event was that the ASUW would organize a 'mini-float' competition among Registered Student Organizations (RSOs) where each of the competing organizations would have the opportunity to win a given prize dedicated to event/organization support. ASUW was able to obtain various prizes from a number of organizations, which include:
- $2,000 grand prize given by the Office of the Vice Provost for Student Life
- $500 prize for RSO Spirit given by the Office of Minority Affairs
- 1 Full-page, color Daily advertisement for Design given by The Daily
- Chipotle Burritos for up to 25 people for Husky Spirit given by the UW Alumni Association
- Bellaccino and pizza party for Creativity given by Tullys
The carts that were used for the main structural part of the Homecoing Dawgsleds were provided by Costco. Regent Jeff Brotman helped out significantly by lending 25 Costco carts to the ASUW. Of the 25 available carts, 22 were checked out. The organizations that participated in the event include:
- Khmer Student Association
- Chinese Student Association
- Black Student Union
- Fiji Fraternity
- Husky Winter Sports
- Washington Yacht Club
- Delta Chi Fraternity
- First Nations @ the UW
- Circle K International
- African Student Association
- Alpha Xi Delta Sorority
- Kappa Sigma Fraternity
- Pi Kappa Phi Fraternity
- Kappa Alpha Order Fraternity
- Young Democrats at the University of Washington
- Resident Hall Student Association
- Pi Beta Phi Sorority
- Muslim Student Association
- Pi Kappa Alpha Fraternity
- McCarty Hall Council
Additionally, the ASUW experienced an extensive financial crunch in the 2006-2007 school year. With limited use of funds and no official Homecoming line-item, ASUW needed to be a little creative to acquire funds for such an event which resulted in the prizes previously listed. The ASUW felt that it was necessary to have such a large grand prize in order to compel organizations to have a certain amount of buy-in with the event and have enough participation to make it successful. Additionally, the other prizes were needed in order to effectively honor all efforts because many other organizations would indefinitely make some amazing floats. In the end, all prizes were oriented to help each RSO in some fashion, whether it was some financial contribution towards event support, or prizes that could be used to build more community and excitement within the RSO.
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Homecoming Royalty Selection Committee
The Homecoming Royalty Selection Committee seems to be something that is can easily be done on the side of all the activites, but requires much more attention than one might assume. Considering that one of the days prior to Homecoming week, the Director of Programming needs to get all committee members together for interviewing candidates, which usually starts around 12pm and goes until 9pm at night. The advisor usually has the criteria set in place from the previous years, in the 2006 Homecoming it was Jennifer Kiest.
As all information dissemination for Scholarship and ASUW activities, it is vital that all areas of campus have the opportunity to become aware of the Homecoming Royalty Application. It is recommended that it be sent out to the RSO email list, Honors RRC email list, the advisors email list, the asuw news list and all other lists that are possible. Additionally, it is important to post this application on as many websites as possible.
The rally is quite an extensive affair. Facebook, myspace and all forms on online marketing are great to boost attendance. Using a contest for free books helps sigificantly. Have students change their profile pic to one of the UW Homecoming images and enter all who have changed them and designated themselves as attending the homecoming rally into a drawing. The winner of the drawing needs to be present at the rally in order to claim their prize.
1. Start early 2. Do your very best to be as inclusive as possible 3. Ultimately, ECC, RHSA, IFC/Panhel will and all other organizations will do their own programming, be sure that you can collaborate with them all and everyone knows about each other's events. If an ASUW event happens to fall on the same day of an event -- pull it. Barring substantial commitments that are made or supreme ASUW interest, it is vital that ASUW does not "step on the toes" of any organization that it works with. 4. the UW Alumni Association is the best, they help with a lot and have a great structure in place to allow for a substantial amount of publicity
Arts & Entertainment
A&E is an arm of the ASUW that has a substantial amount of recognition due to their large events and substantial budget. ASUW provides a great college student experience for those who want to step away from the intense nature of their studies whether it is great sneak previews for films, intimate concert settings or large-scale programming for the largest amount of students possible. The Film Series and Soundbytes series stand alone and have a proven record of doing very well. The difficult events to plan for are the large-scale events. In the 2004-2005 school year, the Spring Fling did very well. The Shins came and we sold out or came close to it. This can be primarily explained by the release of the movie 'Garden State' and that The Shins were in the middle of their tour. Because they were on tour, a general buzz is created about the band and will drive ticket sales.
In the 2005-2006 school year, another substantial show was created in the Spring quarter, dubbed "Beats, Chords & Comedy" headlining Mos Def & Carlos Mencia. Blue Scholars, MixMaster Mike, Phantom Planet and the Academy Is all joined as supporting acts. However, this was quite an expensive show and did not have quite the same ticket sales as the Shins concert.
Tapes N' Tapes and the Long Winters show was done in November of the 2006-2007 school. Unfortately, a combination of snow days and a number of other signifcant concerts in the area with similar bands deflated expected ticket sales.
Thus, with ASUW's general experiences, it is important to look at a few pre-existing conditions before giving the nod on our large-scale concerts.
1. Ask yourself, "Is the headlining act on tour at the moment?" If they are, they will generate buzz, music publications such as Rolling Stone will be paying attention to them and more than their hardcore fans will attend. This will provide an event that will appeal to the most amount of students possible.
2. Does it make sense? The band must appeal to college students. It would be great to have Phish come and play at UW, but does the average student want to buy tickets for this group. They may have a smaller niche following, so put them in a more intimate setting for the students that want that band, but do not force a band into a huge concert that does not have the ability to appeal to a large market of college students.
3. Look at the numbers & external events. What size audiences has (have) the artist(s) attracted? What is the market value? Do your best to look at what other venues are hosting similar artists and if they around the same time frame (traditionally a two or three month period). If the market is saturated with Indy music during that month, you will not experience optimal ticket sales or widescale student interest.
In the end, A&E has a large budget; however, they also serve a rather large group of students. I would also recommend that RSOs, Commissions and all other entities do their best to partner with A&E, utilize their budget abilities when they can come together and agree on providing a service. If Hillel can bring Matisyahu, they should partner with A&E to make it happen.
During Winter Quarter, I spent a substantial amount of time doing committee work and working on major Arts & Entertainment Events.
Commuter Mornings Project
The main initiative was the Commuter Mornings Project. The primary goal of this project was to further ASUW's outreach to the commuter population on campus. A partnership was developed between ASUW and Tully's coffee, where ASUW staffed the project through the Publicity and Programming Committee and Tully's provided about 200 cups of free, fair-trade Compadre blend. Additionally, the Commuter Issues Caucus worked closely with ASUW to drive membership and constituent information into their newsletter pipeline. Each time that the Commuter Issues Caucus was present, they were able to collect around 45 names with email addresses.
Related Press Coverage: The Daily Article
COFFEE PROJECT BRIGHTENS MORNINGS FOR COMMUTERS
February 1, 2007
By Tiffany Wan
Students who brave the Seattle area’s formidable traffic to get to class each day will get a welcome surprise Wednesday mornings: a hot cup of Tully’s coffee, free of charge. The project started yesterday. Senior John Ray (right, front) and Junior Daniel Luksic fill free coffee sponsored by ASUW to advertise Lupe Fiasco yesterday morning for bus commuters.
Whether you bus, bike or drive, ASUW Publicity and Programming Committee members are scheduled to hand out cups of fair trade certified coffee from 7 - 9 a.m. at the bus stop between the Communications Building and the HUB.
The service is a part of the Commuter Morning Project.
“It was an idea that came about when I was trying to figure out a way to include commuter students on campus,” said Tyler Dockins, ASUW publicity and programming director. “We already see governance structures for the Greek community and the residence hall students. However, commuters do not have any type of significant structure in place that can help them have a sense of belonging on campus and know that other students are looking out for them.”
The Commuter Morning Project is expected to run through winter quarter on a weekly to bi-weekly basis. Tully’s Coffee is providing the refreshments along with the necessary “coffee accessories” of cream and sugar; Dockins estimates there will be enough coffee to serve about 180 cups.
The Publicity and Programming Committee serves to promote programs and entities of the ASUW; often the committee will advertise events to students by handing out promotional flyers and giving presentations about ASUW events to students.
This is the first year the committee is attempting a project of this variety.
Off-Campus Housing Affairs, an agency within ASUW, has traditionally dealt with reaching out to commuter students.
The Publicity and Programming Committee saw the Commuter Morning Project as a way to get students not living on campus to learn about and participate in ASUW affairs.
John Naughton, an ASUW commuter senator, said he appreciates the ASUW’s effort to draw commuter students into campus affairs but said more publicity concerning programs like the Commuter Morning Project would be helpful.
“I was, until [yesterday] morning, unaware of [the program’s] existence,” Naughton said. “After searching the Web, I could not find any hint of such a program at the UW. With that said, I would have to applaud any attempt by the ASUW to better reach out and show appreciation for its commuter constituents. This ‘commuter coffee’ program is a good start but a stronger effort needs to be made.”
Along with several other commuters, Naughton established the Commuter Issues Caucus RSO last week; its purpose is to “inform, advocate and legislate for commuters at the UW,” Naughton said.
ASUW President Cullen White stands firm in the belief that the Commuter Morning Project will improve ASUW’s relationship with commuter students.
“[This program] gives us an opportunity to publicize our events, programs and services to students on campus, with the hopes of increasing student participation in ASUW,” White said. “We specifically want to focus on publicizing our events, programs and services to commuter students because they don’t have an existing structure on campus that specifically represents their needs and concerns. It’s important that we increase commuter involvement in ASUW, particularly our student senate.”
Tully’s previously co-sponsored the UW’s homecoming event during fall quarter.
When the concept of the Commuter Morning Project came up, the Seattle-based coffee company was the natural choice to approach for helping out with the program, White said. Tully’s CEO, John Buller, is a UW graduate and former Executive Director of the UW Alumni Association.
“[Tully’s] has been incredibly supportive of all our endeavors this year,” White said.
Lupe Fiasco Concert
Additionally, much of my time was dedicated to the promotional and marketing efforts for the Lupe Fiasco concert, featuring Massive Monkees, Choklate, Gabriel Teodros & Common Market. Working with the Arts & Entertainment committee, we were able to market areas around the greater Seattle area; including, Lynnwood, Mountlake Terrace, Capitol Hill and a number of bars in the U-District. The concert ending up selling out, with 1550 tickets being sold. The greatest aspect of the concert was that of the 1550 tickets sold, 1000 were student purchased tickets. In the end, we didn't make a lot of money on the concert (because the General Public tickets are more expensive and we make money off of GP Tickets) but it was an appropriate use of student funds.
It is important to also note that there were collaborative efforts with the Black Student Commission to incorporate the event in with Black History Month. Their participation was instrumental in promotional and marketing efforts.
Co-sponsorship with the Office of Minority Affairs was pursued, but it ended up falling through in the end. More lead time was needed and I should have used Tyson's (the Dir. of Diversity Efforts) existing relationships better.
In the end, the concert brought students to a successful ASUW event and these were students who did not have substantial engagement with ASUW. Through the entirety of the concert, I could count on both of my hands the number of individuals who I knew were ASUW Senators, employees or volunteers.
ASUW Press Release for Lupe
LUPE FIASCO TO PERFORM AT UW
On Wednesday, January 31, Associated Students of University of Washnigton(ASUW) hosted one of the biggest hip hop concerts in Seattle. Lupe Fiasco and some of Seattle's prominent hip hop MCs put on The Fresh New Face of Hip Hop at the UW Husky Union Building ballroom from 7:00 p.m. through 11:00 p.m.
Lupe Fiasco performed hits from his debut CD, Food and liquor, including the single "Kick Push".25 year old Fiasco is a Chicago based Rapper who has gained immense popularity with his debut album which entered Billboards "top rap Albums " at number one position. In 2006, GQ magazine named him one of the Men of the Year.
Fiasco was joined by locally based hip hop band Common Market and artists Choklate and Gabriel Thedoros along with the B-boy group Massive Monkeys.
Like any hustler-turned-honcho worth his salt, Jay-Z is known for making grand comments on the unclaimed fame of hungry younger artists—to date (and most famously) Talib Kweli, Rihanna, and in 2002, Lupe Fiasco (Wasalu Muhammad Jaco to his friends and family), who was then just 21. The young Chicago rapper's Food & Liquor was finally released on Atlantic last fall, after spending time in the recording-industry netherworld of negotiations (during which much of it leaked online). He'd even declined to release it on Jay-Z's Def Jam, while accepting the production help from Jay that's undoubtedly resulted in Food & Liquor's Grammy nominations. It's nice to have friends, right? But the real strengths of Lupe's first full-length lie in his fresh lyrical delivery and honest take on both the difficult parts of growing up (in its first single, "Daydreaming") and the unique joys ("Kick, Push," an ode to love and skateboarding). He hasn't toured much thus far, and tonight he's matched with a rock-solid lineup of local talent including Common Market, Choklate, Massive Monkees, Gabriel Teodros, and Dyme Def. Dudes aren't going to let Lupe coast. HUB Ballroom, UW campus, www.ticketswest.com. $14–$18. All ages. 7 p.m. RACHEL SHIMP
Lupe Fiasco packs the HUB with high-energy rap February 8, 2007 By Jeff Echert
When I first heard about the Lupe Fiasco show (well in advance, due to my lovely internal contacts within ASUW Arts & Entertainment), I was a bit surprised. This guy’s practically Kanye West’s protegé, and he’s going to play at the HUB? Nice work, I thought. But I hadn’t really planned on going.
That was before free money made itself available to me (to this day, I still can’t help but think of writing about music as “free money” – I’d be doing it anyway, and for some insane reason, here they pay me to do so). My curiosity (and greed) piqued, I decided to go for it. Why the hell not?
Final assessment? Great decision. Never have I seen the HUB Ballroom packed to capacity, and that alone was worth the sight. I sweet-talked my way onto the guest list and made my way inside. Wouldn’t want to miss Dyme Def, after all. The three piece group busted out with a great set, entertaining the crowd as they slowly made their way inside. After all, most of the people were there to see Lupe, and he wasn’t going to be on for hours. The order of the evening for some, then, was to see just how much they could possibly drink beforehand and still stagger into the venue (I know this because I met one of them: Justin, who repeatedly asked my friend if he was from San Diego for about ten minutes). Gabriel Teodoros, of Abyssinian Creole, helped to round out the opening lineup.
In fact, the opening acts were a veritable who’s who of Seattle hip-hop, featuring a little something from a number of major acts in the city. Choklate, a kind of neo-Sharon Jones and the Dap Kings kind of act, was by far my favorite opener. The singer added a different angle to the evening, belting out sultry, fiery songs with aplomb. The dynamic decision was a great one, and the slow burn of Choklate helped to set the stage for the explosion of Common Market (one caveat: between the two sets, an ill-advised breakdance session led by area notables Massive Monkees could hardly be seen by anyone in the crowd) who managed to plow through the increasingly impatient crowd’s constant screaming of “Lupe!” and deliver a mighty fine set (seriously, people, can we get a little respect?).
But all in all, it was about Lupe. The man of the hour came sliding on the stage in a slick, silky outfit with his trademark sunglasses, dancing his ass off to what could only be described as… Coldplay. Seriously. While far be it from me to begrudge the man his taste in dance music, could the set have started off any more confusing? From there, Lupe led into a quick rendition of his guest spot on Kanye’s “Touch the Sky” followed by the majority of the cuts off of his debut album, Food & Liquor. The energy was high, and the crowd was eating it up. For me, it was a night well spent. For the UW, it was a concert event to be proud of for a long time.
Committee for Eating Disorder Awareness (CEDA) & Student Health Consortium (SHC) Taskforce
On the whole, it is always a difficult task to critically evaluate programs and entities within the ASUW. We are constantly faced with the troublesome position of wanting to provide the best and important resources for students with a finite amount of funding. A taskforce committee composed of the following individuals:
Tyler Dockins, Chair & ASUW Dir. of Programming
Chrissy Jordan, CEDA Director
Stephanie Lin, SHC Director
Kim Chung, Finance & Budget and Personnel Committee Member
Andrew Omahen, Personnel Director
Jonathan Evans, Finance & Budget Director
Lauren Snyder, Presidential Proxy