Late Night at By George

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Moving Forward

Much of this work will happen over the summer and early Fall quarter. A contract needs to be drafted between ASUW and HFS if it is decided that this program will move forward (and I recommend it does). Marketing plans need to be compiled in order to reach out to the new freshman coming on campus. This group is going to be the best bet for making this a sustainable venture into the future. If the freshman can become habitized to coming to Late Night for studying, etc. while they are more centralized on campus, it will help to boost attendance as they move onto their sophomore, junior and senior years. Two of my recommendations for what to use in marketing materials for off-campus students are: free parking and free wireless internet (with UWNetID of course). These should be big draws for people who usually study at Starbucks in U-Village, or other similar coffee spots without easy parking and free internet.

Work extensively with Cullen and Scott on this in order to see it happen. I know Cullen is very passionate about it and will continue to be as it grows into a sustainable business. Keep in contact with HFS; your best contact will be Anita Bowers. Cullen already has a working relationship with her as well as a couple of others over at HFS, so he will be instrumental in keeping everyone focused and moving down the right path.

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