Tyler J. Dockins, ASUW Director of Programming 2006-2007

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Fall Quarter

Committees & Liaison Responsibilities


Technically, the ASUW Director of Programming is supposed to serve as chair to the Publicity & Programming, Arts & Entertainment (A&E), and Campus Crime Prevention committees. Unfortunately, most of these committees do not fully realize their entire potential. The A&E Commitee is almost non-existent because the ASUW has an entire A&E Office that is almost completely autonomous. Major consultation only occurs when events are rather large scale. The only substantive item to come out of the Campus Crime Prevention Committee is the ASUW Nightwalk program where the commitee puts together a short publication highlighting lighting issues and so forth on campus. As for the Publicity & Programming Committee, this committee has almost been made obsolete because of the creation of a Public Relations Coordinator. This committee could be fairly effectual; however, it finds itself at a lower priority level due to the impor

Liaison Responsibilities

It is important to determing quarterly and yearly goals with each particular entity that the Director of Programming serves as a Liasion to. Ultimately, it should be stressed that the organization and Director discuss roles, responsibilities and where they can support each other. Additionally, a constant dialogue involving sending out Board Reports, BOD Agendas, BOD minutes & meetings once every two weeks are critical to keep an understanding of what is going on. Also stress that each entitiy/program send updated information on their current happenings to keep them posted their activities.


Homecoming has always been a challenge within the last few years because of limited resources to the ASUW. With the 2006-2007 school year the Director of Programming had no existing budget for general Homecoming activities. Thus, co-sponsors had to be aggressively pursued. Often times, this includes RHSA, IFC, Panhellenic, HFS, ASUW A&E, OMA, OVPSL, the Daily and primarily the UW Alumni Association. Depending on the year, co-sponsors may differ. Ultimately, it is important to stress that the process begins early and that the communication is clear between all involved parties. The best situation may be to have each organization focus on one or two aspects/events of Homecoming and focus on doing them well. Delegation and simplicity is the key.

Promotional Materials

Promotional materials are imperative in all advertising efforts for the Homecoming festivities. In the 2006-2007 Homecoming, the ASUW, RHSA, IFC and Panhellenic organizations all came together with the UW Alumni Association to conceptualize the images that would be used for Homecoming. It was agreed upon by a majority of the parties that we wanted to capture the spirit of a traditional homecoming that usually rallied around football, but it was also stressed that we should stay away from a Homecoming that solely centered on the football team. The final images incorporated the collegiate and scholastic nature of the University of Washington. We felt that we have had a number of major academic achievements and we wanted to showcase that. The images can be found below.

Homecoming Dawgsled Competition

The overall goal of the Homecoming Dawgsled Competition was to incorporate some activity that helped build a sense of community on the UW campus, while ensuring that there was more widescale participation across different groups on campus. Traditionally within the past few years, the ASUW has experienced the organization of competive events between the IFC/Panhellenic organizations and the RHSA, or other forms of class competitions.

The concept of the event was that the ASUW would organize a 'mini-float' competition among Registered Student Organizations (RSOs) where each of the competing organizations would have the opportunity to win a given prize dedicated to event/organization support. ASUW was able to obtain various prizes from a number of organizations, which include:

  • $2,000 grand prize given by the Office of the Vice Provost for Student Life
  • $500 prize for RSO Spirit given by the Office of Minority Affairs
  • 1 Full-page, color Daily advertisement for Design given by The Daily
  • Chipotle Burritos for up to 25 people for Husky Spirit given by the UW Alumni Association
  • Bellaccino and pizza party for Creativity given by Tullys

The carts that were used for the main structural part of the Homecoing Dawgsleds were provided by Costco. Regent Jeff Brotman helped out significantly by lending 25 Costco carts to the ASUW. Of the 25 available carts, 22 were checked out. The organizations that participated in the event include:

  • Khmer Student Association
  • Chinese Student Association
  • Black Student Union
  • Fiji Fraternity
  • Husky Winter Sports
  • Washington Yacht Club
  • Delta Chi Fraternity
  • First Nations @ the UW
  • Circle K International
  • African Student Association
  • MEChA
  • Alpha Xi Delta Sorority
  • Kappa Sigma Fraternity
  • WashPIRG
  • Pi Kappa Phi Fraternity
  • Kappa Alpha Order Fraternity
  • Young Democrats at the University of Washington
  • Resident Hall Student Association
  • Pi Beta Phi Sorority
  • Muslim Student Association
  • Pi Kappa Alpha Fraternity
  • McCarty Hall Council

Additionally, the ASUW experienced an extensive financial crunch in the 2006-2007 school year. With limited use of funds and no official Homecoming line-item, ASUW needed to be a little creative to acquire funds for such an event which resulted in the prizes previously listed. The ASUW felt that it was necessary to have such a large grand prize in order to compel organizations to have a certain amount of buy-in with the event and have enough participation to make it successful. Additionally, the other prizes were needed in order to effectively honor all efforts because many other organizations would indefinitely make some amazing floats. In the end, all prizes were oriented to help each RSO in some fashion, whether it was some financial contribution towards event support, or prizes that could be used to build more community and excitement within the RSO.

Homecoming Royalty Selection Committee

The Homecoming Royalty Selection Committee seems to be something that is can easily be done on the side of all the activites, but requires much more attention than one might assume. Considering that one of the days prior to Homecoming week, the Director of Programming needs to get all committee members together for interviewing candidates, which usually starts around 12pm and goes until 9pm at night. The advisor usually has the criteria set in place from the previous years, in the 2006 Homecoming it was Jennifer Kiest.

As all information dissemination for Scholarship and ASUW activities, it is vital that all areas of campus have the opportunity to become aware of the Homecoming Royalty Application. It is recommended that it be sent out to the RSO email list, Honors RRC email list, the advisors email list, the asuw news list and all other lists that are possible. Additionally, it is important to post this application on as many websites as possible.

Homecoming Rally

The rally is quite an extensive affair. Facebook, myspace and all forms on online marketing are great to boost attendance. Using a contest for free books helps sigificantly. Have students change their profile pic to one of the UW Homecoming images and enter all who have changed them and designated themselves as attending the homecoming rally into a drawing. The winner of the drawing needs to be present at the rally in order to claim their prize.

Basic Recomendations/Reminders

1. Start early 2. Do your very best to be as inclusive as possible 3. Ultimately, ECC, RHSA, IFC/Panhel will and all other organizations will do their own programming, be sure that you can collaborate with them all and everyone knows about each other's events. If an ASUW event happens to fall on the same day of an event -- pull it. Barring substantial commitments that are made or supreme ASUW interest, it is vital that ASUW does not "step on the toes" of any organization that it works with. 4. the UW Alumni Association is the best, they help with a lot and have a great structure in place to allow for a substantial amount of publicity

Arts & Entertainment

A&E is an arm of the ASUW that has a substantial amount of recognition due to their large events and substantial budget. ASUW provides a great college student experience for those who want to step away from the intense nature of their studies whether it is great sneak previews for films, intimate concert settings or large-scale programming for the largest amount of students possible. The Film Series and Soundbytes series stand alone and have a proven record of doing very well. The difficult events to plan for are the large-scale events. In the 2004-2005 school year, the Spring Fling did very well. The Shins came and we sold out or came close to it. This can be primarily explained by the release of the movie 'Garden State' and that The Shins were in the middle of their tour. Because they were on tour, a general buzz is created about the band and will drive ticket sales.

In the 2005-2006 school year, another substantial show was created in the Spring quarter, dubbed "Beats, Chords & Comedy" headlining Mos Def & Carlos Mencia. Blue Scholars, MixMaster Mike, Phantom Planet and the Academy Is all joined as supporting acts. However, this was quite an expensive show and did not have quite the same ticket sales as the Shins concert.

Tapes N' Tapes and the Long Winters show was done in November of the 2006-2007 school. Unfortately, a combination of snow days and a number of other signifcant concerts in the area with similar bands deflated expected ticket sales.

Thus, with ASUW's general experiences, it is important to look at a few pre-existing conditions before giving the nod on our large-scale concerts.

1. Ask yourself, "Is the headlining act on tour at the moment?" If they are, they will generate buzz, music publications such as Rolling Stone will be paying attention to them and more than their hardcore fans will attend. This will provide an event that will appeal to the most amount of students possible.

2. Does it make sense? The band must appeal to college students. It would be great to have Phish come and play at UW, but does the average student want to buy tickets for this group. They may have a smaller niche following, so put them in a more intimate setting for the students that want that band, but do not force a band into a huge concert that does not have the ability to appeal to a large market of college students.

3. Look at the numbers & external events. What size audiences has (have) the artist(s) attracted? What is the market value? Do your best to look at what other venues are hosting similar artists and if they around the same time frame (traditionally a two or three month period). If the market is saturated with Indy music during that month, you will not experience optimal ticket sales or widescale student interest.

In the end, A&E has a large budget; however, they also serve a rather large group of students. I would also recommend that RSOs, Commissions and all other entities do their best to partner with A&E, utilize their budget abilities when they can come together and agree on providing a service. If Hillel can bring Matisyahu, they should partner with A&E to make it happen.

User:Tylerdoc 15:29, 6 November 2006 (PST)

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